End-to-End Funnel Design & Build
GoHighLevel · Landing Page · Copywriting · Graphic Design · Forms · Email Automation
The Project
Tiny Letters is a done-for-you emotional legacy service designed for busy professional mothers who want to leave personal letters for their children, but don’t have the time or space to write and preserve them themselves.
I created the funnel from the ground up, taking the project from offer concept and messaging through landing page design, implementation and automated follow-up.
What I handled
Copy & content
- Developed the landing page messaging
- Structured the page around the offer and audience
- Wrote the landing page copy
- Created the supporting content and calls to action
design
- Designed the landing page layout
- Created the visual assets and graphics
- Established the visual hierarchy and page flow
- Implemented the design in GoHighLevel
funnel & lead capture
- Built the landing page in GoHighLevel
- Created the lead capture form
- Created the intake form
- Built the supporting thank-you/confirmation page
- Connected the funnel elements
automation
- Built the GoHighLevel workflow
- Set up the automated email sequence
- Configured follow-up after form submission
The Landing Page
hero → what is tiny letters?
who this is for → how it works
OFFER / PRICING
STORY / EMOTIONAL SECTIONS
final cta
Behind the Funnel
The landing page was designed as the front end of a simple lead-generation and follow-up system, moving visitors from initial interest through enquiry and automated follow-up.
lead capture & workflow automation
workflow #1 – client-facing follow-up
When a prospect submits the Tiny Letters enquiry form, the submission triggers an automated confirmation email letting them know their enquiry has been received and that they will hear back shortly.
workflow #2 – internal lead management
New Lead → Pipeline → Follow-Up Task
A separate internal workflow manages the lead after submission. The contact is moved into the appropriate pipeline stage, tagged for tracking, and a follow-up task is created automatically.
The system creates a reminder for one structured follow-up if the prospect doesn’t respond, keeping the process organised and personal without relying on memory or manual tracking.
crm pipeline
Intake → Fit → Outreach → Onboarding → Invoice → Payment
Portfolio recreation of the original CRM structure. Recreated for demonstration purposes with no client data.
Together, these components create a simple end-to-end client journey: enquiries are captured through the landing page, contacts are automatically entered into the follow-up process, leads are organised within the CRM pipeline, and follow-up tasks are created so opportunities don’t get lost.
The System
LANDING PAGE
↓
LEAD CAPTURE
↓
AUTOMATED CONFIRMATION
↓
CRM PIPELINE
↓
PERSONAL OUTREACH
↓
FOLLOW-UP TASK
↓
ONBOARDING & PAYMENT
Tiny Letters wasn’t just a landing page. I built the supporting system around it so that an enquiry could move from initial interest through follow-up and client management in a structured way.
The goal was to automate the repetitive parts while keeping the important conversations personal.
Skills demonstrated
Funnel & Landing Pages
Copy · Page structure · UX · GHL implementation
CRM & Automation
Pipelines · Workflows · Tags · Tasks · Email sequences
Content & Design
Copywriting · Canva · Visual assets · Brand implementation
Operations
Process design · Lead management · Follow-up systems
