Offer Strategy, Landing Page & Visual Design
The Project
Diwa Studio was a previous business project I developed under Diwa Digital, offering done-for-you technology, GoHighLevel support, and virtual assistance for coaches, course creators, and personal brands.
The goal was to turn a broad range of services into a clear, approachable offer that made it easier for potential clients to understand what Diwa Studio could help with and choose the right way to get started.
What I handled
- Service and offer positioning
- Offer packaging and structure
- Landing page copy
- Landing page structure and content flow
- Visual design and graphics
- Productized service presentation
- CTA and contact flow
- GoHighLevel page implementation
The Landing Page
The page was designed to move visitors from understanding the service → exploring the available offers → seeing a specific entry-level offer → deciding whether to get in touch.
Selected Sections
Positioning & Introduction
The opening section established what Diwa Studio did and who it was designed to help, while keeping the message focused on the client’s need for practical support rather than the technology itself.
Service & Offer Structure
I organized the services into distinct offers so visitors could quickly understand the different ways they could work with Diwa Studio, from launch support and ongoing GHL assistance to general VA support and digital-avatar services.
Productized Offer
The Quick Launch Kit was positioned as a lower-commitment entry point for new clients. I structured the section to make the deliverables, value and next step easy to understand at a glance.
Final CTA
The page closed with a simple invitation to start a conversation, keeping the call to action aligned with the positioning of the brand: clarity and fit rather than pressure.
Tools & Platforms
GoHighLevel
Landing page design and implementation
Canva
Graphics, visual assets and supporting marketing materials
A note on this project
Diwa Studio is a past project and is no longer an active service offering. It is included here as an example of my work in offer development, landing page design, copywriting and digital implementation.
The Build
BUSINESS POSITIONING
↓
SERVICE & OFFER STRUCTURE
↓
LANDING PAGE COPY
↓
VISUAL DESIGN
↓
GOHIGHLEVEL IMPLEMENTATION
↓
CALL TO ACTION
Diwa Studio brought several different services under one clear offer structure. I developed the positioning, packaged the services, wrote and structured the landing page, created the visual assets, and implemented the page in GoHighLevel.
The goal was to make a broad range of capabilities feel clear and approachable, while giving potential clients an easy way to understand how they could work with the business.
Skills demonstrated
Offer & Content Strategy
Positioning · Offer packaging · Copywriting · Content structure
Landing Pages
Page architecture · UX · CTA strategy · GoHighLevel implementation
Design
Canva · Visual assets · Typography · Layout · Brand consistency
Productized Services
Service packaging · Entry-level offer · Value presentation
